Friday, 27 April 2012

Milk man for the new millenium?

A great story from Orissa, where a young native entrepreneur, Srikumar Mishra, has set up a new milk distribution business with a sustainable angle.  Better shelf life of milk and other products, but also a keen messaging campaign to its customers that the milk does not require boiling as is so often the case with fresh milk in India... hence saving on cooking gas and valuable energy.